Google I/O connects developers worldwide for thoughtful discussions, insights from Google experts, and a first look at the latest developer products. In collaboration with the Google Events & Experiences team, we created an identity that could live on location, stage, digitally, and printed materials.
I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and many more. The key graphic of I/O 23 centers around a “ribbon” pathway that was designed to take you through the 25 years of pioneering at Google in an abstract but energetic way. The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.
Client: Google
Agency: &Walsh
Creative Direction: Jessica Walsh
Art Direction: Lucas Luz
Strategy: Lauren Walsh
Research, Strategy & Production: Chloe Puttock
Art Direction: Beatriz Patarata
Design: Sasyk Mihal, Fernando Farfán, Fabrizio Morra, Riisa Lishao, Krist'yna Jencová, Javier Gutierrez, Marina Gilkman, Nicole Belskaya, Luiza Pfeifer, Juanse Carvajal, Jordan Stokke & Victor Jobim
Brand Photography & Video: Daniel Zepeda, Lorenzo Cobo & Pablo Garcia Robla
Case Study Images: Jarett Loeffler, Tiffany Thebodeau
Prop Design: Chelsea Finkel