is a brazilian designer
collaborating alongside
creatives such as &Walsh, Hardcuore, Futurebrand,
Earthrise Studio, & Osklen.
is a brazilian designer
collaborating alongside
creatives such as &Walsh, Hardcuore, Futurebrand,
Earthrise Studio, & Osklen.
Creative Direction: Julien Dias
Art Direction & Design: Luiza Pfeifer
Voice & Content: Soumaya Mohamed
Product Design: Julien Laureau, David Prati, Solene Delauriere, Christophe L., Tony Hagneré
Zefir is an all-in-one platform that allows people to sell or buy a home the way they want with ease and guarantee. I was called to work on their rebranding alongside the team's creative director. The new brand identity was based on the idea of building blocks - a concept to help illustrate how Zefir can offer support and guidance in someone's home-buying or selling journey. This is explored through the bold and stacked typography & grid system. The colors chosen represent inspiration and safeness, a representation of the brand's core values. The final visual identity reflects Zefir's ambition to refresh the real estate experience.